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Keeping your Child’s Eye Open for Greater Creativity

“How sad if we pass through life and never see it with the eyes of a child…When we start off in life, we look at reality with wonder, but it isn’t the intelligent wonder of the mystics; it’s the...

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Blocked From Blogging? Create a “Non-blog” Blog Instead

There’s a lot B2B companies should like about blogging when it comes to raising awareness of their companies and delivering customers. Consider the following eye-opening stats courtesy of HubSpot’s...

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The B2B Social Spotlight – New Feature!

When it comes to examples of social media in action, consumer companies dominate. From this B2B marketer’s perspective, it is like a tired A-side of well-worn 33-rpm disc: food, fashion, travel and...

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Picture This: What A B2B Company Can Show (and Tell) About Its Business

Maersk Effingham, by André Hueners So much social media and marketing content is all about the telling… or writing. From the consumption perspective, it’s all about the reading. Now, it seems, the...

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The B2B Social Spotlight: Jill Castilla

  Jill Castilla Citizens Bank of Edmond has people and businesses personally asking the CEO to take their money.   Over Twitter. Really. How did a 114-year-old, single location suburban community bank...

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